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Dana Iosub

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Curriculum Vitae

Research Interests

Online Consumer Behavior, Social media; Online communities

Publications and Work in Progress

"Emotions under Discussion: Gender, Status and Linguistics in Online Collaboration", joint work with David Laniado, Carlos Castillo, Mayo Fuster Morell, and Andreas Kaltenbrunner (2013), manuscript in preparation for PLOS ONE

"The Effect of Emotion in Online Media on Stock Market Performance", joint work with Maik Eisenbeiss, Mark Elsner and Werner Reinartz


"How are you? The Chat that Boosts Contributions in Oline Collaborative Communities", joint work with David Laniado and Andreas Kaltenbrunner

Research Statement

Located at the intersections of psychology and computer science, my PhD project investigates the effect of online emotions on marketing-relevant metrics. I identify emotions expressed in online conversations and characterize texts on several emotional dimensions, which I then link to stock market performance in a first projects and to participation in a large peer-production community in a second project.


Conferences and Presentations

August 201312th Tiber Symposium on Psychology and Economics, Tilburg, The Netherlands
July 2013Open and User Innovation Workshop, Brighton, United Kingdom
June 2013European Marketing Conference (EMAC), Istanbul, Turkey
June 2010Marketing Science Conference, Cologne



Additional Academic Experience

October 2010 - September 2013Supervision of Bachelor and Master theses
March 2009 - June 2010Teaching Assistant for Promotional Techniques at Alexandru Ioan Cuza University