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Dr. Pascal Bruno

  • Dr. Pascal Bruno Adam Opel AG

    Adresse
    Köln
    DE

Research Interests

International Brand Management. Advertising Research, Emotions Research, Consumer Behavior

Supervisor

Publications

Bruno, Pascal, Valentyna Melnyk, and Franziska Völckner (2012): "Cooling Down or Heating Up with Emotions: HOw Temperature Affects Customer Respons to Emotional Advertising Appeals", in: Advances in Consumer Research - Proceedings of the North-American Association for Consumer Research Conference [VHB-JOURQUAL - Ranking 2.1:C].

Bruno, Pascal, Valentyna Melnyk, and Franziska Völckner (2012): "The Influence of Temperature on Consumer's Reaction to Emotional Appeals", in: Asia-Pacific Advances in Consumer Research - Proceedings of the Asia-Pacific Association for Consumer Research Conference.

Bruno, Pascal, Valentyna Melnyk, and Franziska Völckner (2012): "When a Warm Ad Leaves You Cold - The Moderating Role of Temperature on the Effectiveness of Warmth in Advertising", in: Proceedings of the 41st Annual Conference of the European Marketing Academy [VHB-JOURQUAL-Ranking 2.1:D].

Bruno, Pascal, Kristina Klein, Franziska Völckner, and Henrik Sattler (2011): "Survival of the Fittest - The Impact of Image-Based Brand-Country Fit on Global Branding", in: Proceedings of the 40th Annual Conference of the European Marketing Academy [VHB - JOURQUAL - Ranking 2.1:D].


Bruno, P., Melnyk, V., & Völckner, F.(2016). Temperature and Emotions: Effects of Physical Temperature on Responses to Emotional Adversiting." International Journal of Research in Marketing. Forthcoming

 

Conference Presentations

Bruno, Pascal, Valentyna Melnyk, and Franziska Völckner (2012): "When a Warm Ad Leaves You Cold - The Moderating Role of Temperature on the Effectiveness of Warmth in Advertising",  41st Annual Conference of the European Marketing Academy, Lisbon, Portugal, May 22-25.

Bruno, Pascal, Kristina Klein, Franziska Völckner, and Henrik Sattler (2011): "Survival of the Fittest - The Impact of Image-Based Brand-Country Fit on Global Branding", 40th Annual Conference of the European Marketing Academy, Ljubljana, Sovenia, May 24-27.

Bruno, Pascal, Kristina Klein, Franziska Völckner und Henrik Sattler (2010): "The Impact of Image-Based Brand-Country Fit on Global 'Branding", Global Brand Management Conference, Istanbul, Turkey, June 20-22.

 

Other Presentations

"Hot Ads for Cold Temperatures?! How the Effectiveness of Emotional Warmth Depends on Temperature", Research Seminar of the School of Communication, Journalism and Marketing at Massey University (Auckland, New Zealand, 2013).

"How the Body Interacts with the MInd - Theory and Empirical Findings From Grounded Cognition and Homeostasis", Lecture at the School of Communication, Journalism and Marketing of Massey University (Auckland, New Zealand, 2013).

"When a Warm Ad Leaves You Cold - The Moderating Role of Temperature on the Effectiveness of Warmth in Advertising", Lecture at the Waikato Management School (Hamilton, New Zealand, 2012).

"Brand Country Image Fit: A New Metric to Evaluate International Branding Strategies" (Pascal Bruno and Kristina Klein), Lecture at Tilburg University (Tilburg, Netherlands, 2012).

"Brand-Country Image Fit: A New Metric to Evaluate International Branding Strategies" (Pascal Bruno and Franziska Völckner), Research Seminar at Waikato Management School (Hamilton, New Zealand, 2012).

Research Stays Abroad

February - March 2013: Visiting Scholar at the School of Communication, Journalism and Marketing of Massey University, Auckland, New Zealand.

February - March 2012: Visiting Scholar at Waikato Management School, Hamilton, New Zealand.

February - March 2011: Visiting Scholar at Waikato Management School, Hamilton, New Zealand.

Memberships

Member of the European Marketing Academy

Member of the Association for Psychological Sciences